What is Cold Calling

Cold calling is a form of telemarketing as an act of offering to potential customers who had no prior contact with salespersons in an attempt to convince potential customers to buy products or services. Cold calling is done using a scripted pitch to generate warm leads through targeted communication tools. Cold Calling is practiced by businesses to contact consumers who previously have not expressed interest in speaking with a customer care representative or salesperson to make a purchase.

"TeleCaller’s (cold calling) jobs is similar to sniper’s, wait patiently for the Right Party Connect / Target and make no mistake" - Honeya

The benefits of cold calling are immediate feedback, personal connection, and market research. It is a common effective way for startups to communicate and market their products or services at cheaper rates.

Cold calling can be thought to be like gardening i,e tossing a handful of seeds, and hoping some seeds take roots. As expressed in an old nursery rhyme, “One for the rook, one for the crow, one to die, and one to grow.” But expert cold callers turn tossing into future leads which can be turned into sales with proper follow-ups and making relations with customers.

Cold calling provides an opportunity to learn about prospects to see if products or services we are selling can help the customer. It is more like helping prospects than making the sale and cold callers make the most of the sale when they come up with solutions to the problems prospects might have.

Chitech Solutions provides cold callers know the art of cold call and generate warm leads by providing solutions to prospects rather than selling.